I am an assistant professor of marketing at Fisher College of Business, The Ohio State University.
My research draws on experimental and computational methods to investigate how consumers share information and misinformation on social platforms. I explore the psychological drivers and consequences of these behaviors for consumers, firms, and society. Additionally, I am interested in designing choice architecture interventions that nudge consumers toward healthier and more sustainable food decisions.
Before joining OSU, I was a postdoctoral researcher at Yale School of Management and Yale Center for Customer Insights. I earned my Ph.D. in Marketing from the University of Southern California, my M.A. in Psychology from New York University, and my B.A. in Business Administration from Bogazici University in Turkey.
I previously worked in consumer insights at Procter & Gamble and the Estee Lauder Companies. In those roles, I managed different product categories across Europe, Africa, North America and Asia.
You can find more information about me in my CV.
Fisher College of Business
